The Creative Media Authority has signed a strategic partnership agreement with 'Scenario Production', a company founded by actor Abed Fahd. This cooperation aims to support the Arab content industry and enhance the creative landscape in Abu Dhabi. Under the three-year partnership agreement, 'Scenario Production' will produce at least one major artistic work in Abu Dhabi annually, with 50% of the production team consisting of talents registered under the authority's umbrella. This enables the authority to leverage the quality of its infrastructure and the skill of the emirate's creative talent network, in addition to contributing to efforts to invest in creative industries to support the local economy. The Acting Director General of the Creative Media Authority, Mohammad Zabi, said: 'There is no doubt that collaborating with star Abed Fahd aligns with our ambitious vision to establish Abu Dhabi as a leading destination for Arabic content production and an innovative platform that brings together creative leaders with promising talents.' The Director of Business Development at the Creative Media Authority, Khaled Khoury, said: 'We are happy with this partnership whose impact extends from producing Arabic film and television works, to transferring expertise and developing the skills of a new generation of Arab creators, given the status and value of star Abed Fahd and his artistic career.' Abed Fahd said: 'We are pleased to cooperate with the Creative Media Authority, which will provide us with all logistical services in Abu Dhabi as part of a strategic partnership aimed at enhancing the position of Arabic content on the regional and global scene.'
